KTB 2026

Know The Business

A practical learning initiative where students interact directly with local entrepreneurs and present real business insights.

Date9th of January to 3rd of February, 2026
EventKnow the Business
Organized ByE-Cell, IIIT Surat
Total Registrations23 Teams

Introduction

Know The Business (KTB) is a practical learning initiative where students step beyond classrooms to interact directly with local entrepreneurs and understand how real businesses operate. During this activity, students visit businesses, learn about their operations, revenue models, marketing strategies, and challenges, and gain first-hand exposure to real-world entrepreneurship. After collecting insights, students analyze and present the entrepreneur’s business model in front of a jury panel, where they are evaluated on their understanding, analysis, and presentation skills. KTB aims to develop business awareness, practical knowledge, and entrepreneurial thinking among students.

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Objectives of the Event

  • To provide real-world exposure to students by connecting them with local entrepreneurs
  • To help students understand practical business operations and working environments
  • To enable analysis of real business models, revenue streams, and strategies
  • To bridge the gap between theoretical academic knowledge and practical industry experience
  • To develop research, observation, and analytical thinking skills
  • To enhance communication and professional interaction abilities
  • To improve presentation and business storytelling skills
  • To encourage entrepreneurial mindset and innovation thinking
  • To build market awareness and understanding of customer behavior

Jury Members

Dr. Kaustibh DhongdeDr. Aditya KarnikDr. Nishad G. DeshpandeDr. Sudeep SharmaDr. Hemant S. GokhlaniDr. Manish RaiDr. Khamosh Yadav

Event Structure

The event was structured in a way, where teams visited local businesses, collected insights, performed analysis, and presented their findings before the jury panel. The final presentation was reviewed by the jury members on 2nd & 3rd of February. Teams were evaluated on multiple parameters including business understanding, market analysis, marketing strategy, and presentation skills.

Day 1 Highlights

The teams from the first year demonstrated strong enthusiasm and analytical depth while presenting their observations about the businesses they studied. The jury appreciated the practical insights and structured approach shown by participants.

TEAM VERVE

  • Anjali — UG25ECE052 — 1st Year
  • Vyshanvi KP — UG25CCS036 — 1st Year
  • Hima Chandana — UG25CSE028 — 1st Year

BIZ CATALYST

  • Dhruv Yadav — UG25ECE020 — 1st Year
  • Aditya Rathi — UG25ECE005 — 1st Year

BUSINESS MINDS

  • Aaditesh Parashar — UG25ECE001 — 1st Year
  • Samarth Kargathia — UG25ECE061 — 1st Year
  • Shivam Kumar — UG25ECE066 — 1st Year

SHOEDOG

  • Manvi — UG25CAI017 — 1st Year

STRATEGIC SEEKERS

  • Hanish M — UG25CSE064 — 1st Year
  • Nikhil — UG25CSE067 — 1st Year
  • Lucky Kumar — UG25CSE057 — 1st Year

THE SHARKS

  • Dhiwyansh Parmar — UG25CCS014 — 1st Year
  • Harsh Sen — UG25CCS015 — 1st Year
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Day 2 Highlights

The second day introduced a more diverse set of teams, including participation across different years of study. The evaluation criteria remained focused on business understanding and presentation quality, with an added emphasis on student academic diversity and cross-year collaboration.

TEAM SPARK

  • Parth Dobariya — UG25ECE022 — 1st Year
  • Hiren Kachariya — UG25ECE033 — 1st Year
  • Namya Shah — UG25ECE043 — 1st Year

TEAM VISION (1st Year)

  • Shreedhar Joshi — UG25ECE068 — 1st Year

TECHNO VYAPARI (1st Year)

  • Deep Dobariya — UG25CSE032 — 1st Year
  • Aayush Patel — UG25CSE002 — 1st Year
  • Panth Rangholiya — UG25CSE093 — 1st Year

TECHNOLITES

  • Maitreya Chauhan — UI24CS16 — 2nd Year
  • Borra Moneshwar — UI24EC13 — 2nd Year
  • Mallipudi Venkat Subash — UI24CS46 — 2nd Year

VISION HUNTERS (2nd Year)

  • Divya Patel — UI24EC45 — 2nd Year
  • Abhinay Gunda — UI24EC24 — 2nd Year
  • Koushik Tangudu — UI24EC34 — 2nd Year

TEAM BAKEHIVE (1st & 2nd Year)

  • Rishit Nagar — UI24EC57 — 2nd Year
  • Pratibha — UG25CSE086 — 1st Year
  • Priyanka Wadhwani — UG25CSE087 — 1st Year

Judging Criteria

  • Business Category Understanding
  • Business Model Clarity
  • Market Analysis Depth
  • Marketing Strategy Understanding
  • Additional Business Insights (Operations, Challenges, Growth Scope, etc.)
  • Presentation Skills
  • Overall Impact and Clarity

Key Takeaways

  • Helped students understand real business challenges
  • Improved confidence in professional communication
  • Encouraged entrepreneurial curiosity
  • Provided networking exposure with local business owners

Winners

1stThe Sharks

Manpasand Khana 2.0

  • Dhiwyansh Parmar
  • Harsh Sen
2ndStrategic Seekers

Unisouk 2.0

  • Hanish Musin
  • Nikhil Raj
  • Lucky
3rdBiz Catalyst

Epiphany AI Tech Pvt. Ltd

  • Dhruv Yadav
  • Aditya Rathi
3rdTeam Verve

FrozBites

  • Anjali
  • Himachandana
  • Vyshnavi KP

Conclusion

Know The Business (KTB) proved to be a highly impactful experiential learning event. It enabled students to gain first-hand exposure to real-world business environments and apply academic concepts in practical scenarios. The participation, enthusiasm, and quality of analysis presented by students reflected the success of the event in achieving its learning and entrepreneurial development goals. KTB continues to stand as an important initiative in nurturing future business leaders, innovators, and entrepreneurs.